Meet Graham

Graham Bates - Senior Director Strategy - Europe

It’s all in the details – and we’re really good at that!

I love…

Coconut chair by George Nelson

I’ve always been hugely passionate about doing things the right way.

The downside of this is that I can be something of a perfectionist, which means I am also demanding of my team although hopefully ours is a rewarding environment!

On a personal level, I have been investing in residential property for more than 25 years so I’ve grown up with Build-to-Rent and watched it change dramatically over the years. With my own portfolio I always set out to deliver an above average product – I simply cannot understand why you wouldn’t aim to be the best you can.

I genuinely care about the customer and what matters to them. Early in life I learned an important lesson that people do not buy products and services rather the benefits they hope they will bring! So our various BR projects are as much about creating lifestyle benefits as they are buildings! I am also passionate about design and I have encouraged my team to get involved not only with the big picture but also with the smallest details of every scheme we work on. We might be considering the way a bathroom works, which is the right piece of furniture or looking at the way tenants will first experience the lobby on arrival. No stone is left unturned.

At the end of the day, BTR delivery is simply about creating great environments for people to live in and call home but in today’s ‘new world’ this means cool design and brilliant service – people will want to stay!